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Emerging Real Estate Markets - How to Find and Profit From Up-and-Coming Areas PDF Print E-mail
 

By Guest Blogger - Jennifer  Minge

This is a summary of the book Emerging Real Estate Markets by Dave Lindahl.

With the housing market in a slump, many investors wouldn't think of jumping in now. Investors should ignore the national headlines and focus on the fundamentals of any given market. While some real estate markets are cooling off, there are major hot spots throughout the country booming due to population growth and urban expansion. These emerging markets are where the next wave of explosive profits will be found. In "Emerging Real Estate Markets," Dave Lindahl shows investors how to find these markets to maximize their profits.

Real estate cycles exist in residential and commercial property markets. Rents, cap rates, and valuation are impacted by the cyclical nature of real estate. These cycles are impacted by different economic, financial and demographic factors. Investors want to know which submarket is hot, which submarket is losing market share, and where new supply will show up over the next five years. Basically, investors want to know what the future risks to an investment are. This book provides the answers.

Dave Lindahl identifies four market cycles: Seller's Market I, Seller's Market II, Buyer's Market I and Buyer's Market II. (These phases are also referred to as Expansion, Contraction, Recession, and Recovery).

  1. Seller's Market I (Expansion) - Property prices have corrected, rents and property prices begin to increase as late investors begin buying again and early investors are selling and reinvesting, good job growth ensures plenty of apartment renters and home buyers
  2. Seller's Market II (Contraction) - Property prices plateau then begin to decline, days on market stretch out as late investors realize they got into the market too late and now they're scrambling to sell, there are fewer buyers as economic indicators show lack of consumer confidence and flattened job growth
  3. Buyer's Market I (Recession) - Unemployment rates climb and peak, home prices decline and dip, foreclosures rise, the early contrarian investors begin looking for big discount deals
  4. Buyer's Market II (Recovery) - Unemployment rates stabilize, consumer confidence begins to rise, businesses begin to reinvest in their growth, home prices flatten or start to rise a bit, short sales spike as banks scurry to stave off impending foreclosures, and investors begin buying in earnest.

"At any given time, any city in the United States is in one of the four phases of the market cycle," explains Lindahl. "Being able to decode the market cycle is what should guide your actions as an investor-not what the headlines say."

This book is centered on how to identify where a market is in the cycle, and what the best investing strategy is for that part of the cycle. Lindahl shows how to identify real estate markets where the next wave of profits will be found. He explains how real estate markets cycle through ups and downs, and gives practical strategies for investing in markets at any stage of the cycle. He details characteristics of emerging markets and how to recognize them, explains how to rate the investment potential of any property, and gives advice on closing the deal, maintaining positive cash flow, and avoiding common mistakes.

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Jennifer Minge started investing in real estate in 2004. She currently owns 32 multi-family rental units and 1 single family home. Experienced with short sales, subject-to, investing using IRA funds and using private investors. Check out the blog which contains a day in the life detail of items she has faced during her real estate investing career. There are many ways to make a fortune investing in real estate- InvestInRealEstate101. For access to three of the greatest books every written on personal development visit Your Free Gifts.

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Review of Spin Selling - Guest Blogger - Chris Record PDF Print E-mail
 

Spin Selling FieldbookA great book for real estate investors and sales professionals...

Neil Rackham, in this classic book shows how classic sales techniques such as closing and objection-handling can actually reduce your chance of selling, especially in big business-to-business sales situations, where buyers are savvy to the classic tricks.

Overall, the method, like many other approaches, is a 'hurt and rescue' approach. You find their problem and 'hurt' them by exposing the terrible things that might happen. Then you rescue them with your product or service.

The four question types are described below. There's much more detail in the original book, with even more practical detail in the SPIN Selling fieldbook.

Situation questions

In big sales, minimize the small talk and focus on finding background detail that can be used to make sense of the buyer's business situation. Context creates meaning. This is about understanding the wider context before you zoom into the details.

Problem questions

Ask questions to uncover problems which your product can address. If you are selling tractors, ask about maintenance costs, breakdowns and so on. If you are selling life insurance, ask about how many dependents the person has.

A trap here is to dive straight into presenting the benefits of what you are selling. You may know the problem, but they do not! Going straight to the sales pitch will just get you objections.

Implication questions

Instead of telling them the problem they have (which is also likely to raise objections), the goal is now to get them to see (and feel!) the problem. By asking questions which draw out the implications of the problem, they get to feel the pain that will drive them towards your product. This is the 'hurt' of Hurt and Rescue.

For example, the person selling tractors might ask about implications of unplowed fields whilst the life insurance salesperson could carefully ask what would happen to the children if the target person died or became very ill.

Need-Payoff questions

Having hurt the target person with your implications, you now give them a straw to grasp at by asking how their pain could be resolved. With careful questions, you can get them to the state where they are asking for your product even before you show it to them. This is a very neat 'rescue' of Hurt and Rescue, where they either rescue themselves or ask you to rescue them.

For example, the tractor sales person can ask how much better the tractor was like when it was new, or whether any of the farmer's neighbors have solved problems of old and problematic tractors. The insurance sales person could ask questions that build pictures of the target person's children being safe and secure whatever curve-balls the world might throw at the family.

Overall, this is a superb salesperson's book, particularly if you are engaged in Relationship Selling and a must-have for persuaders in all professions. If it's not in your bookshelf, it's probably because it's in your hand!

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Chris Record is a 30 year old real estate investor and sales trainer living in the Washington DC Metro Area. For the past 10 years he has run his own website design and search engine optimization firm, but now is a full time real estate investor and entrepreneur living life to the fullest! Chris specializes in helping real estate professionals and small business owners get their websites listed in the top 10 organic results in Google. Recently he founded Facebook 4 Business to help teach professionals how to create online relationships that lead to offline results. If you are interested in learning how you can leverage Facebook to create more results in your business, feel free to connect with him on Facebook at http://profile.to/chrisrecord or view his free videos on YouTube at http://www.youtube.com/facebook4business

 


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Book Review : You 2 by Price Pritchett PDF Print E-mail
 

You 2 (You Squared)

A book I read a couple weeks ago (within 30 minutes) is

You 2 (You Squared): A High- Velocity Formula for Multiplying your Personal Effectiveness in Quantum Leaps by Price Pritchett

for my Weekly Mastermind meeting. This is an easy book to read - only 35 pages. It has 18 very short chapters listed below. After I read it, I was able to have a very explosive workout the next day. I've heard the same of others that have read this book in regards to their personal performance when they're thinking about this book. This book is about taking quantum leaps in everything you do. It describes it as "... the explosive jump that a particulat of matter undergoes in moving from one place to another ... in a figurative sense, taking the quantum leap means taking the risk, going off into uncharted territory with no guide to follow." Being able to make these jumps without apparent effort and covering all your bases. The book talks about applying this scientific finding into our personal performance. It talks about not trying harder or simply doing what you normally do. It says to go with the flow and thinking possibilities are endless. I love that it states that we should remove doubt and stop thinking about the game plan and just act looking at the end in mind. You need to act and not just dream and believe that failure is just part of the process that gives you strength. Use the skills and abilities you already have within you and have a passion for what you're doing. Here's a great statement toward the end of the book.

"Your dreams, your desires, the thoughts that burn the hottest in your mind, they carry the messages that help you find your own 'magnetic north.' They point the way toward the breakthrough to you(2)."

(read more by clicking the blue arrow below)

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